Sunday, January 23, 2022

Download Business Automation Book

Business Automation PDF
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Published on 1970 by

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Download Every Investor's Guide to High-Tech Stocks and Mutual Funds Book

Every Investor's Guide to High-Tech Stocks and Mutual Funds PDF
By:Michael Murphy
Published on 2000 by Broadway

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An updated new version of a Business Week bestseller by a leading investment advisor takes the mystery out of high technology stocks, offering a clear analysis of the key companies, predictions of their performance, and investment formulas.

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Download Strategies to Enhance Long-term Competitiveness in the Telecommunications Industry Book

Strategies to Enhance Long-term Competitiveness in the Telecommunications Industry PDF
By:Shingo Kawai (S.M.)
Published on 2014 by

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In the telecommunications industry, the market is highly global as well as competitive in this era of Internet and data communications. Telecommunications carriers compete with not only other telecommunications carriers providing broadband access and mobile communication but also network application and service providers, which are significant threats for telecommunications carriers. It is difficult for telecommunications carriers to control the market for two significant reasons. Firstly, due to the maturity of technology as well as customers, network services have become commoditized. Secondly, telecommunications network services are vulnerable to over-the-top services based on the Internet. This study aims to investigate how large telecommunications carriers can continue to be competitive in such an environment. This paper focuses on three kinds of strategic options that enable large high-tech companies to continue to make profits; internal R&D, growth and diversification, and M&A. In the second chapter the author focuses on IBM and Cisco, which are good examples of how large companies have evolved over time, combining these three strategies. Then, the use of the three strategies by major telecommunications carriers is investigated. Finally, in the fourth chapter, the author analyzes the future competitiveness of the NTT Group, the major telecommunications carrier in Japan, using these strategies within the next decade.

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Download Fashion Marketing and Communication Book

Fashion Marketing and Communication PDF
By:Olga Mitterfellner
Published on 2019-10 by

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|Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication|--

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Download Media Mergers Book

Media Mergers PDF
By:Everette Dennis
Published on 2020-03-24 by Routledge

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The recent surge in media mergers has set off a wave of stories that all hit very close to home. In some cases, the news organizations themselves become news. The formation of communication conglomerates raises profound questions for reporters' lives and work, such as: What is the best way to cover stories of high profile and complexity? Will the new giants broaden both the definition of journalism and the opportunities for journalists to practice their craft? What are the prospects for the new partnership of big news, new media, and big business? The consequences of consolidation vary by media industry. The evolution of communication technology is so fast that today's truisms can be undone tomorrow. Media Mergers provides a healthy dose of skepticism, a search for illuminating facts, and a willingness to consider all sides of the discussion. This book approaches the emergence of media giants from a variety of angles. The contributors offer many ways of understanding their scale and their significance. Media Mergers is divided into six parts: |Point/Counterpoint,| |The Imperial Moment,| |Captains of Communication,| |States of Media,| |The Consequences of Media Empires in the United States,| and |The Consequences of Media Empires Around the World.| Authors include: Todd Gitlin; Steven Rattner; Ken Auletta; Madeline Rogers; Danny Schechter; Barbara Maltby; and Mac Margolis. Included in this volume is a roundtable introduced by Walter Cronkite and moderated by Alex Jones. Participants are Frank A. Bennack, Jr., Neil S. Braun, P. Anthony Ridder, and Arthur Ochs Sulzberger, Jr. A review essay by Anne Wells Branscomb concludes book. She discusses various books on the subjects of media moguls, multimedia conglomerates, and media takeovers. Media Mergers is especially pertinent today, an age in which the communications industry is constantly changing, progressing, and being affected by business upheavals. It will be of interest to publishers, media specialists, and all those in communications, policy and research.

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Download Plunkett's Telecommunications Industry Almanac 2010 (E-Book) Book

Plunkett's Telecommunications Industry Almanac 2010 (E-Book) PDF
By:Jack W. Plunkett
Published on 2009-08-01 by Plunkett Research

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Plunkett's Telecommunications Industry Almanac is the only complete reference guide to the telecommunications technologies and companies that are changing the way the world communicates today. This massive reference book¿s market research section provides complete access to the U.S. telecommunications and communications industry. This section includes over a dozen major statistical tables covering everything from revenues for the fixed line and wireless service sectors, to the number of telephone subscribers worldwide, to telephone equipment import and export market numbers. Finally, in this carefully-researched volume, you will receive an abundance of data on: national and global telecommunications statistics, new telecommunications technology, telecommunications market forecasts, telecommunications trends and leading telecommunications companies. In the corporate profiles section, you¿ll receive vital details on the |Telecommunications 500 Firms,| the largest, most successful corporations in all facets of the telecommunications business. These in-depth profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. You will also find information regarding local exchange and long distance telephone service markets and trends, wireless and cellular telephone markets and trends, satellite telecommunications, Wi-Fi, telephone industry equipment, software and support. Telecommunications is one of the fastest-growing and most dynamic industries in the world today, and Plunkett's Telecommunications Industry Almanac will be your guide to this rapidly-changing business. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

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Download Aeronautics and Space Report of the President ... Activities Book

Aeronautics and Space Report of the President ... Activities PDF
By:United States. President
Published on by

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Download Competitive Strategies in the Internationalization of Television Book

Competitive Strategies in the Internationalization of Television PDF
By:Seema Shrikhande
Published on 1999 by

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Download Working Paper Series Book

Working Paper Series PDF
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Published on 2001 by

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Download Media Diversity Book

Media Diversity PDF
By:Mara Einstein
Published on 2003-09-12 by Routledge

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Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies. This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

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Download The Economics of the Mass Media Book

The Economics of the Mass Media PDF
By:Gillian Doyle
Published on 2006 by Edward Elgar Pub

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The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

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Download Managing Media Companies Book

Managing Media Companies PDF
By:Annet Aris,Jacques Bughin
Published on 2005-09-12 by John Wiley & Sons Incorporated

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