
Everything You Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask PDF
By:Ben Shepherd
Published on 2020-11-22 by Ben Shepherd
Advertising & Media has a curiosity crisis. It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book shares the lessons learnt, research uncovered, creative breakthroughs and commercial revelations discovered in advertising and media over the past century, and covers in depth the six areas that today are the foundations of knowledge for the advertising and media industry. This book gives you what you need to know, without the judgement. What is media and its role? What is advertising, its purpose, and its history? What does advertising effectiveness mean, and what are its key principles? What technology do you need to be aware of? How does strategy work and how can you contribute? How do you develop the requisite skills and approach to build a career in advertising? How do you navigate the fast pace agency environment? How do you become a trusted, respected and vital advisor to your clients? About the Author Ben Shepherd is an award winning senior advertising and media executive with over 15 years experience consulting to some of the world’s leading brands.
This Book was ranked at 21 by Google Books for keyword Media Industry.
Book ID of Everything You Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask's Books is 33QLEAAAQBAJ, Book which was written byBen Shepherdhave ETAG "gN9lcpInEEI"
Book which was published by Ben Shepherd since 2020-11-22 have ISBNs, ISBN 13 Code is 9780646825120 and ISBN 10 Code is 0646825127
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Book which have "414 Pages" is Printed at BOOK under CategoryBusiness and Economics
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