The Diffusion of Technical Innovation in the Media Industry PDF
By:John Arthur Hoehn
Published on 2011 by
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Traditional television broadcasters and movie studios, whose traditional businesses have enjoyed more than a half-century of little competition, are under attack from new entrants. These media sub-industries find themselves having to adapt to relatively recent, very rapid changes in consumer behavior, ubiquitous broadband Internet service, digital convergence in telecommunications, and the unbundling of aggregation-packaging and distribution business models from the end-to-end media value chain by new entrants in the marketplace. To date, little has been documented on how these media companies are innovating to remain competitive, and in some cases, survive. The purpose of this research, using a multiple case study methodology, is to explore how technical innovations are being diffused in these media companies and to provide some insight into how decisions are made in the made industry to adopt these innovations.
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