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Free Ride PDF
By:Robert Levine
Published on 2011-10-25 by Anchor

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How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum\u00admeting as viewership migrates online, and publishers face off against Amazon over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Fearless in its reporting and analysis, Free Ride is the busi\u00adness history of the decade and a much-needed call to action.

This Book was ranked at 10 by Google Books for keyword Media Industry.

Book ID of Free Ride's Books is Q1raMWy36agC, Book which was written byRobert Levinehave ETAG "tZY/ftsl20Q"

Book which was published by Anchor since 2011-10-25 have ISBNs, ISBN 13 Code is 9780385533775 and ISBN 10 Code is 0385533772

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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