Marketing Communications in the Pharmaceutical Industry PDF
By:Peter Holden
Published on 1992 by Taylor & Francis Us
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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
This Book was ranked at 23 by Google Books for keyword Communications Industry.
Book ID of Marketing Communications in the Pharmaceutical Industry's Books is yFFQAAAACAAJ, Book which was written byPeter Holdenhave ETAG "v4bYsak1UIk"
Book which was published by Taylor & Francis Us since 1992 have ISBNs, ISBN 13 Code is 9781870905381 and ISBN 10 Code is 1870905385
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Book which have "149 Pages" is Printed at BOOK under CategoryMedical
Book was written in en
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