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Media Corporate Entrepreneurship PDF
By:Min Hang
Published on 2016-10-06 by Springer

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This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.

This Book was ranked at 31 by Google Books for keyword Media Industry.

Book ID of Media Corporate Entrepreneurship's Books is rac3DQAAQBAJ, Book which was written byMin Hanghave ETAG "ZwwXToOYrbM"

Book which was published by Springer since 2016-10-06 have ISBNs, ISBN 13 Code is 9789811021220 and ISBN 10 Code is 9811021228

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Book which have "172 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

Book was written in en

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