Media Economics PDF
By:Stuart Cunningham,Terry Flew,Adam Swift
Published on 2015-05-01 by Bloomsbury Publishing
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This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today. Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
This Book was ranked at 20 by Google Books for keyword Media Industry.
Book ID of Media Economics's Books is XMZKEAAAQBAJ, Book which was written byStuart Cunningham,Terry Flew,Adam Swifthave ETAG "16hmWrghjf4"
Book which was published by Bloomsbury Publishing since 2015-05-01 have ISBNs, ISBN 13 Code is 9781137516077 and ISBN 10 Code is 1137516070
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Book which have "192 Pages" is Printed at BOOK under CategorySocial Science
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