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By:Jim Taylor
Published on 2005-12-13 by John Wiley & Sons

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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

This Book was ranked at 15 by Google Books for keyword Communications Industry.

Book ID of Space Race's Books is yO33t7V70_MC, Book which was written byJim Taylorhave ETAG "fWpIcldIS20"

Book which was published by John Wiley & Sons since 2005-12-13 have ISBNs, ISBN 13 Code is 9780470094525 and ISBN 10 Code is 0470094524

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Book which have "322 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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