Media Convergence Handbook - Vol. 2 PDF
By:Artur Lugmayr,Cinzia Dal Zotto
Published on 2016-05-11 by Springer
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
This Book was ranked at 33 by Google Books for keyword Media Industry.
Book ID of Media Convergence Handbook - Vol. 2's Books is WbcqDAAAQBAJ, Book which was written byArtur Lugmayr,Cinzia Dal Zottohave ETAG "P/Dv8ogxOfw"
Book which was published by Springer since 2016-05-11 have ISBNs, ISBN 13 Code is 9783642544873 and ISBN 10 Code is 3642544878
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Book which have "473 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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