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By:C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey
Published on 2015-08-11 by Routledge

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Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

This Book was ranked at 23 by Google Books for keyword Media Industry.

Book ID of Media Management's Books is JvJWCgAAQBAJ, Book which was written byC. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowreyhave ETAG "zWIWWrBktrQ"

Book which was published by Routledge since 2015-08-11 have ISBNs, ISBN 13 Code is 9781317458531 and ISBN 10 Code is 1317458532

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Book which have "416 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

Book was written in en

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