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By:Phil Hall
Published on 2007 by Larstan Pub

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A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media relations practices to more sophisticated marketing strategies, in a guide that challenges popular myths while citing the role of such developments as virtual and experiential marketing. Original. $100,000 ad/promo.

This Book was ranked at 18 by Google Books for keyword Media Industry.

Book ID of The New PR's Books is -FruAAAAMAAJ, Book which was written byPhil Hallhave ETAG "el5eb/KGfE4"

Book which was published by Larstan Pub since 2007 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "181 Pages" is Printed at BOOK under CategoryBusiness and Economics

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