Download Public Sector Communication Book

Public Sector Communication PDF
By:María José Canel,Vilma Luoma-aho
Published on 2018-07-31 by John Wiley & Sons

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A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

This Book was ranked at 19 by Google Books for keyword Communications Industry.

Book ID of Public Sector Communication's Books is x8dWDwAAQBAJ, Book which was written byMaría José Canel,Vilma Luoma-ahohave ETAG "wK/aTnwDbX4"

Book which was published by John Wiley & Sons since 2018-07-31 have ISBNs, ISBN 13 Code is 9781119135616 and ISBN 10 Code is 1119135613

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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