Download ESPN The Company Book

ESPN The Company PDF
By:Anthony F. Smith,Keith Hollihan
Published on 2009-08-20 by John Wiley & Sons

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A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the |Worldwide Leader in Sports| Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.

This Book was ranked at 9 by Google Books for keyword Media Industry.

Book ID of ESPN The Company's Books is -kRgFsSW36QC, Book which was written byAnthony F. Smith,Keith Hollihanhave ETAG "Rd4jv0GSv70"

Book which was published by John Wiley & Sons since 2009-08-20 have ISBNs, ISBN 13 Code is 9780470564004 and ISBN 10 Code is 0470564008

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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