Download Looseleaf for Dynamics of Mass Communication: Media in Transition Book

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By:Joseph Dominick
Published on 2012-05-22 by McGraw-Hill Education

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

This Book was ranked at 38 by Google Books for keyword Media Industry.

Book ID of Looseleaf for Dynamics of Mass Communication: Media in Transition's Books is Z0cjnQEACAAJ, Book which was written byJoseph Dominickhave ETAG "9d5zYFjymPQ"

Book which was published by McGraw-Hill Education since 2012-05-22 have ISBNs, ISBN 13 Code is 9780077649753 and ISBN 10 Code is 0077649753

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Book which have "512 Pages" is Printed at BOOK under CategorySocial Science

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