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Marketing Communications Industry PDF
By:Gautam Raj Jain,Raunica Ahluwalia
Published on 2008-09-16 by SAGE Publications India

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Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

This Book was ranked at 4 by Google Books for keyword Communications Industry.

Book ID of Marketing Communications Industry's Books is OriGAwAAQBAJ, Book which was written byGautam Raj Jain,Raunica Ahluwaliahave ETAG "fI4/vTPKyhM"

Book which was published by SAGE Publications India since 2008-09-16 have ISBNs, ISBN 13 Code is 9788132100515 and ISBN 10 Code is 8132100514

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "212 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

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