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Media and Convergence Management PDF
By:Sandra Diehl,Matthias Karmasin
Published on 2013-05-24 by Springer Science & Business Media

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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

This Book was ranked at 37 by Google Books for keyword Media Industry.

Book ID of Media and Convergence Management's Books is fbtAAAAAQBAJ, Book which was written bySandra Diehl,Matthias Karmasinhave ETAG "bJEnX97/6Uk"

Book which was published by Springer Science & Business Media since 2013-05-24 have ISBNs, ISBN 13 Code is 9783642361630 and ISBN 10 Code is 3642361633

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Book which have "376 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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