Download Media Economics and Management Book

Media Economics and Management PDF
By:Sathya Prakash Elavarthi,Sunitha Chitrapu
Published on 2021-09-28 by Taylor & Francis

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This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

This Book was ranked at 14 by Google Books for keyword Media Industry.

Book ID of Media Economics and Management's Books is uAw8EAAAQBAJ, Book which was written bySathya Prakash Elavarthi,Sunitha Chitrapuhave ETAG "1/qVOLJ8ggs"

Book which was published by Taylor & Francis since 2021-09-28 have ISBNs, ISBN 13 Code is 9781000455588 and ISBN 10 Code is 1000455580

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Book which have "154 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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