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By:John Thornton Caldwell
Published on 2008-03-25 by Duke University Press Books

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In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles–based film and video production workers: not only those in prestigious positions such as producers and directors but also many “below-the-line” laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a self-reflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers’ ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industry’s habitual self-scrutiny. Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over “authorship” within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the “viral” use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and “making-ofs.” A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.

This Book was ranked at 22 by Google Books for keyword Media Industry.

Book ID of Production Culture's Books is _5wbAQAAIAAJ, Book which was written byJohn Thornton Caldwellhave ETAG "B04J2/E4GZ4"

Book which was published by Duke University Press Books since 2008-03-25 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "464 Pages" is Printed at BOOK under CategoryPerforming Arts

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