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Sport and the Media PDF
By:Matthew Nicholson
Published on 2007-03-14 by Routledge

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Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How audiences and advertisers drive the media coverage of sport Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

This Book was ranked at 41 by Google Books for keyword Media Industry.

Book ID of Sport and the Media's Books is qPQJBAAAQBAJ, Book which was written byMatthew Nicholsonhave ETAG "1deD5Ps0Ptc"

Book which was published by Routledge since 2007-03-14 have ISBNs, ISBN 13 Code is 9781136364976 and ISBN 10 Code is 1136364978

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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