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By:Amos Owen Thomas
Published on 2006-06-08 by SAGE Publishing India

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In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.

This Book was ranked at 19 by Google Books for keyword Media Industry.

Book ID of Transnational Media and Contoured Markets's Books is a4hlDwAAQBAJ, Book which was written byAmos Owen Thomashave ETAG "Uj9ApY1+0bw"

Book which was published by SAGE Publishing India since 2006-06-08 have ISBNs, ISBN 13 Code is 9789352803385 and ISBN 10 Code is 9352803388

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Book which have "268 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

Book was written in en

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