The Twenty-first-century Media Industry PDF
By:John Allen Hendricks
Published on 2010 by Studies in New Media
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|The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age.|---John V. Pavlik, Rutgers University The Twenty-First-Century Media Industry provides an intriguing examination into the role that new media technologies are having on the traditional media industry from a media management perspective. Consumers' behaviors and expectations are being shaped by new media technologies. They now expect information on demand and on the go as well as at their fingertips via the Internet. In order to stay relevant and competitive, traditional media managers and practitioners are developing new business models and new business philosophies. The volume contributors explore the business strategies being implemented by some media industries, such as newspapers, mobile phones, cinema, broadcasting, and the recording industry, which are struggling not only to remain competitive and profitable but simply to survive. The Twenty-First-Century Media Industry will be a valuable resource for those scholars interested in the emerging role of new media technologies and the new media industry as it evolves in the twenty-first century
This Book was ranked at 41 by Google Books for keyword Media Industry.
Book ID of The Twenty-first-century Media Industry's Books is GQxwswEACAAJ, Book which was written byJohn Allen Hendrickshave ETAG "dME6gBwXhJo"
Book which was published by Studies in New Media since 2010 have ISBNs, ISBN 13 Code is 9780739140031 and ISBN 10 Code is 0739140035
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