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Value-Oriented Media Management PDF
By:Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon
Published on 2017-04-27 by Springer

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

This Book was ranked at 30 by Google Books for keyword Media Industry.

Book ID of Value-Oriented Media Management's Books is zVDCDgAAQBAJ, Book which was written byKlaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loonhave ETAG "P42LWeDDOjg"

Book which was published by Springer since 2017-04-27 have ISBNs, ISBN 13 Code is 9783319510088 and ISBN 10 Code is 3319510088

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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